Praxis Services is the market leader in hotel revenue operations in the South Asia region, managing revenue services for >20% of the regional hotels and resorts market. We only do hotels revenue optimization, operations and distribution management. And we do it better than anyone in the market. Praxis-managed hotels are located across Europe, India, Thailand, Singapore, Maldives, Sri Lanka and Cuba.





Multi-Channel Contact Center

Our outsourced Contact Center Operations set the standard in the region, offering full spectrum services.

Service Excellence in

  • Central Reservations Services
  • Inbound & Outbound Voice
  • Inbound & Outbound E-mails
  • GDS, OTA Channels Distribution
  • Robust Reconfirmations
  • Setting the standards in SOPs

Revenue Management

Hotel operations are defined by efficient revenue management. Period. Praxis offers the best-in-class outsourced revenue management because of its superior competitor evaluation algorithms married to efficient channel distribution models.


  • Get Yields, like big hotels do
  • Author Rate Strategies, Parity, Availability and Lowest-Rate Comparisons.
  • Dynamic Competitor Rates Analyses
  • Rate Structure, Rate Loading in consultation with you.



Channel Distribution

Our dynamic distribution strategists have some of the best success stories in the industry. Praxis Distribution Services are suitable for both emerging hotels as they are for existing independent or small chain of hotels.


  • Distribute like the big hotels do
  • Accurate alignment of Rates, Availability, Inventory across Channels
  • Review Channel Performance, deploy tactics to improve hotel visibility and room nights productivity.

Hotel Owners Praxis Services

Partnering with Praxis has helped our two hotels significantly yield in a very challenging market. The team demonstrates very strong standard of customer engagement processes which has helped drive stronger booking levels and a higher repeat guest ratio. Service levels have been raised to a new level through a dedicated and professional team that is evolving continuously. Praxis and their Managers offer a combination of strong analytical skills along with thorough understanding of Customer Relationship Management which they drive passionately with lot of success.

Naveen Jain
Duet Hotels

Our focus on bringing on board Praxis was to improve the standards of reservations and revenue management solutions. This has been achieved.I cannot recommend Praxis more highly. Ravish has been in Reservations, Revenue Management and CRM for many years. He has vast knowledge in this area and has established some great processes and systems that makes his team and he extremely effective. The team he has put together for Soneva Reservations, Revenue and Distribution Management is really well motivated team and excellent. It has provided all the tools they need to perform extremely well. We moved across to Praxis about 2 years ago and have been very happy with the result.

Sonu Shivdasani
Chairman and CEO

Praxis has done a commendable job in introducing the talent and skills hitherto available only with large chain hotels, to independent hotels. They have brought in concepts of inventory optimization and revenue maximization to independent hotels, thereby creating a compelling business model that works for all parties – the Hotels, the eventual Customer, and Praxis. Their secret sauce is the ability to manage rates and inventory minutely at every stage, engage in promotional rates and create value deals for the customer. Praxis’ objective of educating the market for online dynamism matches our focus at MakeMyTrip.

Deep Kalra

It has been a daunting task to establish and implement new systems but the professionalism and considerable experience demonstrated by Praxis in setting up and operating the new reservations system, global links, booking engines and GDS has been of an incredibly high standard. The strongly disciplined and committed team leader, along with the dedicated and motivated team, along with new initiatives suggested by Praxis are steadily increasing booking levels across all sectors. Communications and reporting lines are very transparent, efficient and timely.  Praxis has been an integral and important key to the successful first year of operations at The Lodhi.  We value our partnership with Ravish Swarup and his team and would recommend them highly for similar ventures.

Robyn Bickford & Manav Garewal
Jt. General Managers

Praxis has made significant technology investments to generate market intelligence and measure market behavior – to develop customized business solutions.  Praxis helps hotels to optimize yield in buoyant market conditions and explore opportunities in challenging and down markets.

Neelima Chopra
Ex-Chief Sales & Marketing Officer - Asia Pacific

Praxis Services, led by Ravish Swarup, is a key partner in our group’s customer engagement initiative. Ravish’s dedicated understanding of the domain, coupled with his spirit of ownership is the true value add to the relationship. This sincere passion for the business is also reflected in the team’s disciplined delivery and execution. I am glad we joined hands with an able partner.

Rahul Pandit

We have been using Praxis for over three years now and are enormously pleased with their services.
The reservations staff has excellent product knowledge and training skills required to deliver a superior reservations guest experience – which makes them worthy brand ambassadors. They also provide a high quality of analytical MIS on the reservations productivity and also valuable sales leads that lead to incremental revenue.  All in all, Praxis has done a great job for us and I have no hesitation in recommending their fine services.

Rajiv Kaul

As a luxury destination spa with clients from across the world, Ananda in the Himalayas needed a high quality team to manage Global Reservations. The dedicated team provided by Praxis was able to make a significant impact on reservations and lead conversion soon after taking over and has been able to sustain this effectively. Besides their emphasis on training, processes and technology which are critical for this business, what impressed me most was the high degree of ownership demonstrated by their team leaders on an ongoing basis. Several of our new initiatives in the past two years have been developed based on suggestions and feedback from Praxis’ reservations and revenue management teams.

Mahesh Natarajan
Senior VP - Sales, Marketing & Business Development

Global Security Standards

Secure Operations

We follow best practices in secure operations. We are PCI-DSS Certified to demonstrate our commitment to secure operations and modern security standards.

While Praxis is not a payments-processing entity, this certification proves our commitment to voluntarily adhere to these global standards as a natural application of our principles of integrity. More...

Want the Praxis Advantage?

Your hotel is either big or small, a chain or boutique, a business hotel or a resort. And you want to optimize your revenues, channel distribution efficiencies and enjoy the branded experience of high-quality reservations operations. If all the above is your desire and goal, then you will surely benefit from Praxis' services and wisdom.